The above screens show my first time experience with the Joss & Main home furnishings flash sale app for iPhone.
The good bits:
- While the app is, overall, an example of a poor new user experience due to forced sign up, Joss & Main does provide potential customers with a preview mechanism. In the app, users who navigate to the “Join Now” screen can swipe up to see 5 current sales and 2 other value propositions. This is more relevant than canned content…but nowhere near as helpful as allowing people to browse the content outright.
To be improved:
- Joss & Main forces people to commit to creating an account up front, without offering any way to browse through its inventory first. Contrast this to Gilt’s flash sale app, which once forced people to sign-in up front. Today, it allows shoppers to browse items and waits to prompt for sign-in when they want to buy (requiring an account here is still problematic, but not nearly has bad as requiring sign in at the outset).