The good bits:
- Even though the app requires a user to log in to receive a full training program, it doesn’t prompt for sign-up until the very end of an engaging and interactive skills test. Unlike many frustrating websites, the new user can view her score before being asked to sign in, providing a great free sample.
- The app creates a personal focus by having the user explicitly select the skills on which she is tested, and then presents a training program based on her results. All content shown in the app after sign-in is personalized to the user’s skills and allows her to change any of the skills she selected earlier.
- The interactive skills test uses several modes of input and output to keep the user engaged. Instructions are focused on one task per screen.
- The skills test is clearly signposted with a progress bar, so that the user knows how much further she has to go before completion.
- Elevate waits to explain EPQ until after the user completes the skills test. This gives the user the context she needs to understand the concept. If it was explained in an intro tour before she had this context, it may have been too abstract for her to remember.
- A clear next step is provided as the new user makes the transition from sign-up to the home screen. She is introduced to the 3-challenges-a-day program and given a starting lesson.
- Each training module contains its own simple instructions.
To be improved:
- If the user quits the app after finishing the test but before creating an account, the app does not retain any of that user’s results. This means the new user has to start all over again. Elevate should consider storing the most recent test results locally until a user signs up.