iHeart Radio for Android first time user experience
The good bits:
- The app does not require a user to sign in/sign up in order to start listening to stations.
- The app uses your zip code to create a starting list of radio stations
- Unobtrusive tooltips are used to point out the most frequently utilized next-step actions such as adding a station to a favorites list, and creating a station preset.
- Instead of asking up front, the app lets the user explore the stations she can see at the outset, and then she has the option of manually selecting music categories to improve her recommendations.
To be improved:
- Although the app does provide a sampling of stations for the new user to listen to and peruse, the number of actions that result in a prompt to sign in or sign up feels restrictive and extremely frequent. iHeart Radio may want to consider allowing some functionality, such as favoriting a station, to be stored locally on the device.
- The app might consider moving up the button to “Improve recommendations” for first time users, who may not scroll far enough to discover that functionality. It could be moved lower in the list for existing users.