Google Keep for Android – 2014 version

Google Keep for Android First Time User Experience

The good bits:

  • Google Keep brings the user right to the app’s home screen, which is pre-populated with sample note and list excerpts. The samples provide an introduction to the types of content available in Keep, but they are also fully interactive. A new user can leverage one of the samples as a boilerplate for creating something of his own so he doesn’t have to start from scratch.
  • The list example is the most helpful, as the user gets immediate feedback on how checking off or adding items works. Inline cues on the main screen of each note help reinforce actions to take.
  • If the user is already logged in to his Google account on his device, he is not prompted to log in. 
  • By providing these sample pieces of content, Google Keep is able to instruct the user in the context of actual interaction, and avoid delaying him with a less relevant intro tour.

To be improved:

  • Since this was the first time I had downloaded Keep on this device, it was odd to see a “What’s new in Google Keep” message at the top. A new user would not have a sense of what had changed from previous versions, and giving this blue block more weight at the top pushes down the real introductory note that says “Welcome to Google Keep.”
  • Some of the content is verbose, which may distract from the core concepts the notes are trying to teach. For example, archiving a note is a small task, but the green note that covers this action has a lot of text to parse. Perhaps something as brief as “Done with a note? Swipe it away” could work. Then, if the user does it, there could be a follow-up message about how to retrieve an archived note.