FIFA iPad app first time user experience
The good bits:
- The app does not force a user to create any sort of account—it is focused on fans who are likely eager to start catching up on stats.
- The app has a simple 1-step setup moment at app launch, where the user selects his country.
- After the user selects his country, the app displays a settings panel to clearly show him which game alerts he can receive. Since the app is focused on fans, this is a key customization point to ensure fans get what they need out of it.
- There are also additional mini-games in the experience that contain their own micro-onboarding sequences. These make clever use of gesture animations to demonstrate how a user should play the game.
To be improved:
- The 4-panel product tour is fairly superficial (it highlights the most desirable features of the interface, but this raises a question about why those would otherwise be so difficult to find). There is also no option for users to skip the intro until the last panel. If the app is dealing with eager fans, this could slow them down.
- I’m not certain if the extra confirmation dialog asking if I was “sure” I wanted to choose USA was done in jest, but it did give me pause and created a jarring moment during such a simple, non-destructive setup action.